How to Gain Followers on Instagram? Our 5 Tips
The influencer profession tends to become more professional on Instagram. To establish themselves in the field, content creators must develop various skills such as video editing.
The influencer profession tends to become more professional on Instagram. To establish themselves in the field, content creators must develop various skills such as video editing, photography, financial management, etc.
To strengthen their position and attract followers, influencers must also gain followers on Instagram.
The emergence of the influencer profession is not insignificant. In 2019, Generation Z spent four hours a day in front of a screen. In France, 18% of Internet users follow at least one influencer, according to HubSpot.
Given these figures, it is normal that many young people want to make it their profession. Before signing a contract worth thousands of euros with a brand, it will first be necessary to increase the visibility of the account.
Companies prefer accounts with a large community to boost their notoriety, and for good reason. In this case, how do you gain followers on Instagram? The following tips can help.
Gain Followers on Instagram Our 5 Tips
1. Gain Instagram Followers With an Impactful Bio
The biography is the first element that Internet users see when they consult an account. Unless they are already a celebrity outside of social networks, the influencer must rely on it to promote themselves.
The description is defined as the title of the account, it serves to promote it with a few punchy words. Instagram gives its users 150 characters so that they can get to the heart of things and attract attention.
As a showcase of the account, the Instagram bio should at least include the following elements:
- Clear Identity: Start with your name or brand name so users know who you are. You can also add a relevant title or descriptor, like “Fitness Coach” or “Digital Artist.”
- Value Proposition: Briefly explain what you offer or what followers can expect from your content. For example, “Helping you achieve your fitness goals” or “Daily inspiration for creatives.”
- Call to Action (CTA): Encourage visitors to take a specific action, such as “Follow for tips,” “Check out our latest post,” or “Shop our new collection.”
- Contact Information or Link: Add a website link or contact details like an email, especially if you’re promoting a brand or service. You can also use a link-in-bio tool to share multiple links in one.
2. Regularity to Retain Your Followers
Success on Instagram also depends on a good understanding of how its algorithm works. As with Google, Instagram’s algorithm favours very active content creators. To gain followers, frequent, quality posts are necessary.
The algorithm primarily seeks to ensure that the influencer and their community remain on the platform as long as possible. This helps attract brands. You must post on Instagram at least once every day.
3. Choose Your Publication Times Carefully
Even if it happens frequently, the account only gets one comment and two or three reactions. To optimize engagement on posts, choosing the right time of publication makes a big difference.
Instagram statistics help to identify the right time. They highlight the hours when the majority of followers are connected. Instagram Insights can be relied upon by owners of a professional Instagram account.
The ideal time to post is just before followers are on the platform. That way, when people open their accounts, they won’t miss this content.
Traffic is at its peak between 7 am and 9 am, between noon and 2 pm and finally in the evening. These time slots are outside of working and study hours.
4. Provide Quality Content
Consistency is not enough to perform on Instagram. Quality is a benefit of any content strategy. Original, genuine, and pertinent content is essential for quality. This can be a post informing on a particular subject, a publication of practical advice, etc.
When reading an article, internet readers are seeking genuine additional value. In the case of a video, it must capture attention from the first few seconds. When it is on a profile, new followers will see it as soon as they visit the account.
As a result, the video has an incentive to be of high quality. The most popular file types on the platform are MP4 and JPEG. They have the advantage of being compatible with all social networks, including Instagram.
Apart from posts and publications, likes and stories also contribute to the popularity of an account.
5. Choose Your Hashtags Carefully
On Instagram, using hashtags is a serious trend. Present in profiles, they represent a powerful tool to quickly gain new subscribers.
With the right hashtags, Instagram publications and posts become easy to find by Internet users.
Those lacking inspiration can study the competition, that is, publications that deal with the same theme.
Influencers can now use particular technologies to identify trending hashtags.
Geolocation tags, on the other hand, help target Internet users located in the same geographic area. This is a method for rapidly increasing your Instagram following.
